About Field Control Analytics
Field Control Analytics makes it easy to digitally onboard, track and manage the construction workforce in real-time, on single projects and across multiple projects. Our solutions minimize risk, improve safety, and deliver valuable insights into workforce management. With over 20 years of experience, FCA has supported industry partners on marquee construction projects across the United States. From Inglewood Stadium in L.A. to over 60 datacenters across the U.S. – our access control technology keeps sites safe and secure and empowers construction management teams to know who is onsite when.
We take great pride in being a respected leader within the construction sector. Through innovation and partnership, we are dedicated to making a difference on construction sites and in communities across the U.S.
The Opportunity
We are looking for a Head [Director] of Marketing who is a proven self-starter, equal parts visionary, strategist and executor. You know how to map a market and build the blueprint, but you are equally energized by rolling up your sleeves, embedding with the team, and driving the tactical execution to make it real.
In this role, you will lead with data, build with AI-velocity, and operationalize the precise playbooks that drive our market expansion.
What You’ll Own
Product Marketing & AI-Powered Content Engine
- Build and scale FCA’s content engine across LinkedIn, our website, blog, sales collateral, and pitches—embedding AI workflows at the core to maximize output, velocity, and quality.
- Establish a sharp, authoritative brand voice that commands market attention and directly accelerates enterprise sales conversations.
- Translate complex technical data and platform capabilities into clear, value-driven narratives tailored to stakeholders at every level—from site project managers to the C-suite.
Data-Driven GTM Segment Strategy & Cross-Functional Execution
- Own the Ideal Customer Profile (ICP). Use market data and internal metrics to identify, prioritize, and segment target markets and personas.
- Build and execute segment playbooks. You won’t just write the strategy; you will partner directly with the BDR, Sales and Field Operations teams to launch, execute, and iterate on the messaging, positioning, channels, and pricing frameworks required to win each segment.
- Drive intentional, proactive market penetration to shift our growth from opportunistic sales to systematic, segment-level execution.
- Launch targeted, measurable campaigns in lockstep with front-line teams to ensure tight alignment and tracking from initial lead to closed won.
Lifecycle, Retention & Expansion
- Architect lifecycle marketing programs in partnership with Sales Ops, Field Ops, Product, and Customer Success, utilizing CRM data to build robust nurture streams, customer advocacy programs, and upsell campaigns.
- Turn our existing customer base into a core growth lever by identifying and operationalizing expansion opportunities based on customer usage and data trends.
- Maximize ROI on retention marketing initiatives, ensuring marketing spend directly protects and expands recurring revenue.
What We Look For
- 7+ years of experience in B2B marketing, GTM strategy, or product marketing—ideally within construction technology, vertical SaaS, or complex enterprise environments.
- A Proven Self-Starter. You thrive in autonomous, high-ownership environments. You don’t wait for a roadmap to be handed to you; you see the gaps, build the plan, and pull in the right resources to execute.
- Dual-Threat Execution & Strategy. You are an agile thinker who can design a comprehensive, long-term market strategy on Monday, and personally execute the tactical deliverables on Tuesday.
- Track Record of Cross-Functional Delivery. You have deep experience taking playbooks off the page and putting them into practice, working hand-in-hand with sales and operations teams to operationalize GTM strategies.
- An AI-Forward Builder. You don’t just use standard marketing toolkits; you actively leverage AI tools to automate workflows, accelerate content generation, and scale campaigns efficiently.
- Data-Fluent Mindset. You lean on metrics, data, and analytics to validate your strategies, track campaign performance, optimize conversion rates, and prove ROI.
Why Join FCA
- Industry impact: Work on real job sites with real safety and compliance consequences
- Massive market: Construction is one of the largest, least digitized industries—ripe for change
- Growth potential: We promote from within—many of our leaders started in BD roles
- Team-first culture: No egos, just ownership and collaboration
- Mission-driven: Help contractors build safer, smarter, and more inclusive projects
Education/Experience
- Bachelor’s Degree; advanced degree a plus
Additional Employment Details
- Salary + commission (80/20)
- Must pass a background check and drug test
- Department: Sales
- Travel is expected 15-25% of the time
- The position is based remotely and classified as a work-from-home/remote position.
Benefits
- Health insurance includes medical, dental, vision, life, and supplemental plans
- 401K with employer match
- Unlimited PTO policy plus sick time
- Maternity and paternity leave
- At home office set-up
- Total-on-target earnings (OTE): $200,000
- Base salary: $140,000-$160,0000
- Variable: $40,000-60,000
- Where you land within the range depends on your experience, skills, and how you’ll make an impact in the role. In addition to the base and variable compensation, this position includes a comprehensive benefits package.
