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300 Lafayette

A Modern Vision of the City's Aesthetics

  • New York, NY

300 Lafayette Street was an underdeveloped space left over from the confluence of Lafayette and Houston Streets and the construction of the subways below. Historically home to a gas station and billboards, this prominent intersection is the result of past planning decisions that transformed Houston Street into one of Manhattan’s major cross-town traffic arteries. Today the 83,000 square feet building, re-anchors the neighborhood on the original SoHo design. Field Control Analytics collaborated with March Associated Construction to ensure the site, which is on a busy intersection, was safe and secure.

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300 Lafayette

YEAR COMPLETED

2019

Project Type

Size

83,000 square-feet

Caitlin Sachdev

Vice President, Growth

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Caitlin is a go-to-market and growth leader who bridges marketing, sales, and product to accelerate revenue and brand impact.

As Vice President of Growth at FCA, Caitlin drives national pipeline expansion through data-driven demand generation, account-based marketing, and sales enablement strategies that allow construction teams adopt FCA’s workforce management technologies at scale.

Before joining FCA, Caitlin advised emerging tech and nonprofit organizations on growth strategy, product positioning, and go-to-market execution. She facilitated product-led growth and innovation at Charles Schwab, launching digital products that reached millions of users delivering a combined $40 million in annual savings and revenue while building GTM programs that turned customer insights into measurable business outcomes.

Caitlin holds a B.A. in Journalism and Spanish from American University and an M.B.A. from the University of Maryland.