Field Control Analytics supported Urban Atelier Group’s 241 West 28th Street project, providing expertise in data analytics for construction management, data-driven decision-making, effective risk management, and efficient resource allocation. This 22-story, 480-unit residential rental with retail space in West Chelsea has committed to 30% affordable housing units through the Affordable New York program, demonstrating their dedication to both the project and the community it serves.
Vice President, Growth
Caitlin is a go-to-market and growth leader who bridges marketing, sales, and product to accelerate revenue and brand impact.
As Vice President of Growth at FCA, Caitlin drives national pipeline expansion through data-driven demand generation, account-based marketing, and sales enablement strategies that allow construction teams adopt FCA’s workforce management technologies at scale.
Before joining FCA, Caitlin advised emerging tech and nonprofit organizations on growth strategy, product positioning, and go-to-market execution. She facilitated product-led growth and innovation at Charles Schwab, launching digital products that reached millions of users delivering a combined $40 million in annual savings and revenue while building GTM programs that turned customer insights into measurable business outcomes.
Caitlin holds a B.A. in Journalism and Spanish from American University and an M.B.A. from the University of Maryland.